Digital Marketing in Singapore

What is Digital Marketing

We spend much more time online nowadays than in the past. With the technology being more advanced and accessible for people everywhere, it has changed the way we do things. For instance, activities such as watching TV, reading news, and listening to music can now be done with one single device. The popularity of traditional media is declining while online media continues to grow.

To stay relevant in this modern age, business looking to develop shall adapt to the changes. Advertising on printed media, television, direct marketing, and other traditional marketing efforts require a huge budget. Meanwhile, digital marketing provides a more cost-effective and easily tracked results.

So, what exactly is digital marketing? Simply stated, it stands for all the online marketing efforts that is purposed to gain exposure and engage the audience. The term itself is quite broad as there are various types of online marketing strategy such as search engine optimization (SEO), social media marketing, content marketing, and many others.

Digital Marketing Jobs in Singapore

As digital media plays a big part in our lives nowadays, an effective and well executed digital marketing campaign can benefit a business in many ways. Some of the advantages are to market to more potential customer, engage better with existing customer, cultivate customer loyalty, build strong brand reputation, and generate positive word-of-mouth.

To achieve all these are, however, not easy. A thorough planning of digital marketing strategy and integration of marketing channels require certain expertise. Moreover, the skill-set to do the task is often not taught in school, and people working in this industry usually gain their knowledge from experience. In a country as highly developed as Singapore, it is no wonder that digital marketer is highly sought-after. While many companies hire people for this position, the salary in general varies a lot depending on one’s experience, with the average number being around $60k annually.

Digital Marketing Course

While there is few university offering digital marketing as a major in Singapore, there are a large variety of short-term and online courses that you can choose from. A short-term course typically lasts for 2-3 days and covers the basic understanding and elements of the digital landscape. The course also has a clear structure and participants will be trained by instructors who are the industry’s experts. Equipped with the hands-on training, such courses are useful to learn the basics of digital marketing. Some courses also provide after-training support for the participants.

Another alternative is to enroll in an online marketing course. This option may fit better for people who can’t find a time to attend physical course, as it allows more flexibility in completing the course. There will be minimum commitment time per week and participants can adjust their own pace. A certificate is usually give upon completion.