How Music Industry Can Benefit from Digital Marketing

Streaming Music Online

Listening to the radio waiting for the station to play your favorite songs, buying CD and vinyl, they used to be our pastimes. People in the music industry gain huge profit from CD and record sales. But in the recent years, digital music service such as Spotify has changed people’s music consumption trend. Allowing users to listen to music online without having to download it, Spotify has over 100 million monthly users worldwide. Music sales is certainly affected by this, but it is also hardly an option to retrieve your music altogether from the streaming service, as it will be a decline of exposure. Thus, transformation to the digital era is generally viewed as a disadvantage in this aspect.

Digital Marketing to Promote Music

On the other side, the music industry can benefit from this situation by utilizing digital marketing. Social media platforms such as Facebook, Twitter, and Instagram are extremely powerful to engage with the audience. By setting up social media account and posting regularly, musicians, singers, and bands can actively engage with their fans. They can also keep fans updated about their latest release, upcoming concerts, and so on.

Live-streaming is one of the features that can be found on many social media. In the music industry, it can be utilized to give fans a sneak peek of the recording process, concerts’ behind the scenes, and set up a live chat session. Also, musicians can give an exclusive preview of their upcoming release online.

In the time when online contents are constantly consumed, digital marketing is an effective way to gain exposure and build relationship. The speed of digital space makes it possible for word-of-mouth to spread lightning fast. Frequent interaction of musicians and their audience also help increase their loyalty, which may result in more sales. To conclude, digital marketing in industry is a win-win solution for both the musician and the audience.