Benefits of Social Media Marketing
In a time when people
are highly connected to the internet and bring their mobile device almost
everywhere, it makes a lot of sense for business to emphasize on its digital
marketing effort. While there are many kinds of digital marketing, such as search
engine optimization (SEO) and email marketing, one of the most effective one is
social media marketing.
Looking at the number
of people who have social media accounts, this type of marketing can surely
reach a large audience. Here are some of its other benefits:
1.
Build
brand image
2.
Cultivate
customer loyalty
Through
social media, brand can provide extra value for the customers by giving
valuable information. Offering exclusive online discount, sneak peek, and
competition are some ways to engage the customer. Apart from that, quick
response to customer feedback will also give a good impression to gain their
trust.
3.
Increase
profit
In
many social media, it is possible to link your page to others. For example, you
can put a link to your website on your social media profile. Some even provide
calls-to-action such as a “buy now” button, which can help convert your social
media traffic into sales. In addition, you can also organize a brand related
event to build up enthusiasm.
Social Media Platforms
While they may share
many similarities, each social media has its own unique characteristics. Here
are some popular social media platforms:
1.
Facebook:
The most widely used social media, it is very effective to build an online
image. By utilizing Facebook, brand can do a lot of things such as getting real
time feedback, post images and videos, create poll, events, and do live
streaming.
2.
Twitter:
While it limits status update to only 140 words, Twitter is highly effective
tool to engage with the customers. Its reply, retweet, and quote tweet features
means that the social media is emphasized on creating a fun, two-way
conversation between customer and brand.
3.
Instagram:
Focusing on image and visual, Instagram is a powerful tool for brand to get the
customer attention. Curating a nice feed, actively commenting and liking
pictures are good ways to gain a following.
Social Media Marketing Strategy
To execute a
successful social media campaign, it is recommended to have a clear strategy in
mind. First, expected goals and targets need to be defined. These goals can be
in terms of response, number of clicks, or profit. Then, identify the target
market. It will affect how the campaign is executed, which social media
platforms to use, and so on. The brand should also maintain consistency on the social
media. For example, contents must be updated regularly and using the same tone
in the status updates. Through a carefully planned social media marketing
strategy, brand will be able to engage customers and boost sales.
No comments:
Post a Comment